The One Who Overcomes

“Small business isn’t for the faint of heart. It’s for the brave, the patient and the persistent. It’s for the overcomer.” – Unknown

The lure of the American dream – owning your own company, being your own boss. Having the ability to overcome the risks and challenges of starting a business. Having the opportunity to control your own destiny and to make your own mark. Many of us ponder – should I take the risk or pass on the opportunity? When I ask myself what do I want to do in the final years of my career – I want to tell stories through words and photos; and to help others solve problems. On one hand, I am confident that I have the skills, endurance, patience and drive to do this.  On the other hand, I am afraid that I am too old, too out of touch, there won’t be a market for what I am selling, and I won’t be good enough to make enough money to live on. It is as if there are two different people fighting for my thoughts and my will – it is often overwhelming and certainly exhausting!

“If you do what you love, you’ll never work a day in your life.” – Marc Anthony

Between my jobs at FOX Sports Net and Altitude Sports, I had a consulting company “Sharper Media”.  I did sports TV rights negotiations and program syndication.  It was fun! The pros were:  great variety in the kinds of work I did, ability to use different skill sets, building great relationships, and a flexible schedule. The cons were: paying self employment tax, paying for private insurance, a one person company to do the administration and execution, cold calling customers, and the fear it would not be enough financially.  During that time, I was asked to help launch the Speed Channel, the Tennis Channel and Altitude Sports Network.  I loved it!  Altitude offered me a full-time job and I took it.  I missed the hustle and bustle of a sports network and the security of a full-time job was appealing at that time in my life.

In the last 13 years, I have built a larger portfolio of skills.  I managed 3 important departments at Altitude.  I earned my MBA from University of Colorado.  I currently work as COO for my brother’s broadcast systems integration company where I have learned a lot about small business operations.  I have taken a dozen continuing education classes in accounting, payroll, HR, OSHA compliance, and project management.  I have taken several photography classes and am now enrolled at the NY Institute of Photography.  Even with all of this in my briefcase, I still wonder, will it be enough?  If I build it, will they come? 

I am generally a driven, energetic, positive person with a take charge, “I can do anything I work at” attitude.  It is possible that my many surgeries may have given me some Bionic Woman super powers (big grin) but in reality I am only human.  This is a big decision, it’s scary!

Drum roll please……  I have formed Sharper Media & Consulting, LLC.  It will offer a mix of services based on my talents and passions – business operations and marketing, media rights negotiation and syndication, and photography.  Here is a link to the website I built for more information, Sharper Media & Consulting.  My son, Johnathan, has recently started a home remodel and repair business, Built Diligently Construction.   We need your help to get the word out and for referrals.  We need your ideas and advice.  We need your support when things get tough. We need you to join us in celebrating our success. Please, if you are still reading this, click on our websites, read a page or two.  The way that search engines work is that the sites with the largest number of clicks are placed at the top of the search.  Help us get there!

As I launch this new business venture, I will continue to work for Bill at Broadcast Technical Services.  I will help him to continue to build his dream as I also work to build my own.  Thank you for allowing me to try this and for your support as only a big brother can give.  Thank you to my friends who have helped to edit my website and provide encouragement.

I look forward to traveling down yet another road in this journey called life.  I look forward to doing my best to be “The One Who Overcomes.”

What advice do you have to share about starting a business?  How do you make tough decisions?  What risks you are contemplating?  Do you love your work?   

……  And life goes on. 





  1. Kerri | 8th Aug 17

    Shelly, you are one extraordinary person. Everything you do is quality! More important you are quality, honest, caring, giving and always doing the right thing. Anybody who hires you will be completely blessed with all that you have to offer. There is no doubt in my mind that you have what it takes. YOU are an overcomer!!! Congratulations on this new endeavor. FYI I checked out your site and Johnathan’s site. Very excited for you both.👏👏👏👏🍾


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